Picture this: a summer evening, laughter echoing around the backyard, and the savory, smoky aroma of barbecue wafting through the air. It’s a universally loved experience that often comes with one caveat for many: it’s typically meat-centric. But what if we told you that meat doesn’t hold a monopoly on the BBQ? Welcome to the brave new world of Beyond Meat, where the flavors of a smoking BBQ can be equally relished by vegetarians and vegans.

The Rise of Beyond Meat

Beyond Meat, a revolutionary plant-based meat substitute, is altering perceptions and palates alike. Established in 2009, the company’s primary mission is to create delicious, nutritious, and environmentally friendly alternatives to traditional meat products. The key to their success? Proteins derived from peas, mung beans, and rice that mimic the taste and texture of meat remarkably well.

From burgers to sausages and ground beef substitutes, Beyond Meat has a portfolio of products that appeal to both meat-eaters and plant-based dieters alike. This versatility ensures everyone can enjoy the BBQ experience without compromising on their dietary choices or the environment.

Smokin’ Hot BBQ: Vegetarian and Vegan Style

BBQ isn’t just about grilling a slab of meat. It’s a nuanced culinary process that involves marinating, grilling, smoking, and basting to create rich, robust flavors. Beyond Meat provides the perfect canvas for all these techniques, letting vegetarians and vegans enjoy the same smoky delight that meat eaters have long savored.

Marinades and Rubs

Marinades and rubs play a vital role in achieving the depth of flavor characteristic of a smoking BBQ. For Beyond Meat products, using marinades and rubs not only tenderizes but also enhances the flavor profile. From spicy and smoky to sweet and tangy, the possibilities are limitless. An easy recipe to start with might be a classic BBQ rub with brown sugar, paprika, black pepper, salt, chili powder, and garlic powder.

The Grilling Process

While grilling Beyond Meat, it’s essential to maintain a moderate heat to avoid overcooking. Contrary to popular belief, plant-based meats also exhibit a Maillard reaction – the chemical reaction that gives grilled food its distinctive flavor. It’s also beneficial to brush the product with a bit of oil for that enticing, crispy exterior.

Smoking Beyond Meat

To infuse your Beyond Meat products with that signature smoky BBQ taste, consider using a smoker or a grill with a smoker attachment. Hickory, applewood, or mesquite wood chips can add an extra layer of flavor. Smoking Beyond Meat is similar to smoking traditional meats, but with one significant difference: plant-based meats require less time. This means you’ll be serving up smoky, delicious BBQ in no time!

Sides and Sauces

A BBQ isn’t complete without a medley of sides and sauces. Traditional BBQ sides like coleslaw, corn on the cob, and potato salad are naturally vegetarian and often vegan. Moreover, plenty of BBQ sauces on the market are vegan-friendly, or you can make your own, controlling the spice, sweetness, and smokiness to your liking.


With Beyond Meat, vegetarians and vegans are no longer confined to the salad bar at BBQs. The taste and texture of these plant-based products combined with classic BBQ techniques and accompaniments open up a world of smoky, savory goodness that anyone can enjoy. So next time you fire up the grill, remember that with Beyond Meat, BBQ truly goes beyond just meat. Everyone, regardless of dietary preferences, can partake in the pleasure that is a smoking BBQ. Now that’s a cause for celebration!

Please note: Always check the ingredients of any products you purchase to ensure they meet your dietary requirements. Happy grilling!