Nutella, the irresistible blend of chocolate and hazelnuts, has taken the world by storm. Whether you slather it on pancakes, dollop it onto pastries, blend it into desserts, or simply spoon it straight from the jar, this creamy delight elevates any dish.

However, if you’re a Nutella connoisseur or just an occasional indulger, knowing how to properly store it can keep your Nutella at its best. This comprehensive guide will navigate you through the dos and don’ts of Nutella storage.

A Quick Dip into Nutella’s History

The invention of Nutella traces back to the 1940s in Piedmont, Italy. Produced by Ferrero, an esteemed Italian chocolate and confectionery company, Nutella was born out of necessity when cacao was scarce following World War II, and hazelnuts were used as a substitute.

By 1964, this innovative spread was introduced to the public, swiftly captivating Europe and the rest of the world. Recognizing its global popularity, World Nutella Day was established on February 5th, 2007.

Does Nutella Ever Go Bad?


Over time, Nutella can lose its vibrant, rich flavor and aroma, signifying a decrease in quality. Proper storage, however, can extend its freshness by months.

Understanding Nutella’s Shelf Life

The shelf life of Nutella can be influenced by various factors, including storage conditions. Storing Nutella in the fridge or freezer might seem like a savvy move, but it can make the spread stiff and challenging to use. For those who enjoy Nutella occasionally, smaller containers could be a smarter choice.

When stored correctly, Nutella’s shelf life can be remarkably long. It can stay fresh for a year, given that the instructions on the jar are adhered to. Opened Nutella can last up to 12 months in the pantry and 6 months in piping bags. Unopened jars can remain good for at least two months past their printed best-by date.

Signs That Your Nutella Has Gone Bad

Several indicators can help you determine if your Nutella has gone bad:

  • Change in color and appearance: Fresh Nutella exhibits a dark brown, creamy texture. If your Nutella has dulled or developed spots, it’s time to discard it. Similarly, if an oily layer is visible, it’s a sign of spoilage.
  • Presence of molds or bugs: Consumption of Nutella is strongly discouraged if there are signs of bugs or mold.
  • Change in smell: Nutella should emit a pleasant aroma of chocolate and hazelnuts. If it smells off or stale, it’s best to throw it away.
  • Changes in texture: Nutella should be smooth and easy to spread. If it has become hard, grainy, or dry, it’s advisable to dispose of it.
  • Changes in flavor: The taste of Nutella should be creamy, and rich in chocolate and hazelnuts. If the flavor has faded or turned unpleasant, it’s time to replace your jar.

The Art of Storing Nutella

Even though store-bought Nutella has a longer shelf life than homemade versions, the way it’s stored plays a crucial role in its longevity.

  • Temperature: Nutella should be stored away from direct sunlight and high temperatures to prevent the oils from separating. Ideal storage locations include cool, dry cupboards or pantries.
  • Containers: Keeping Nutella in clean, dry, and airtight containers prevents bacterial contamination and extends shelf life. Glass containers are recommended in hot climates to prevent condensation.

Should You Refrigerate Nutella?

Refrigerating Nutella might seem like a practical step to preserve it, but it actually hardens the spread, making it difficult to use. The label on the Nutella jar clearly states “No refrigeration required,” and it’s best to heed this advice.

Nutella stored in the fridge will eventually soften at room temperature, but the process can alter the spread’s flavor and texture. Therefore, it’s always better to store Nutella at room temperature.

Frequently Asked Questions


Can I still eat Nutella past its expiration date?

While Nutella can still be safe to consume past its printed expiration date, the quality may decline. If the texture isn’t as creamy and silky as it used to be, it might be best to replace it.

Why is there oil on top of my Nutella?

The oil separation in Nutella is natural and can occur in products with high oil content. A quick stir should restore its consistency.

How long does Nutella stay fresh after opening?

Once opened, Nutella can last up to a year if stored correctly in the pantry. However, for the best quality, it’s recommended to consume it within one to two months after the sell-by date.

What happens if I eat expired Nutella?

An unopened jar of Nutella can last for about a month beyond the indicated expiration date if stored correctly. If it smells rancid, shows signs of mold, tastes odd, or has changed color, it’s best to discard it. However, Nutella that’s past its best-by date but shows no signs of spoilage should still be safe to eat.

Can I freeze Nutella?

Freezing Nutella can cause the oils to solidify, making it hard to spread. Moreover, the freezing and thawing process can impact the spread’s fatty composition, deteriorating its quality. Nutella should ideally be stored in a cool, dry place, away from direct sunlight or heat sources.

In Conclusion

Nutella, with its delicious chocolatey-hazelnut flavor, has earned a special place in the hearts (and pantries) of many. Whether you’re enjoying it as a spread or in snack boxes with cookies, remember to store it correctly to prolong its freshness. Happy spreading!